What We Do

Ultramax Sports has evolved into a full service timing and event production company. The company is very diversified and now reaches into virtually all corners of the active lifestyle market. Ultramax owns and operates two specialty retail running stores as well as event production and timing branches in Columbia, MO and Oklahoma City, OK.

Ultramax Sports will provide comprehensive event services to more than 150 events this year. The Ultramax Sports brand now ranks among the most recognized and respected brands in the industry, attracting participants and partners from across the region and nation.

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Over 150 events trust us every year for event services
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Our brand serves over 250,000 active lifestyle athletes
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We have over 18 years of event timing and management experience
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We produce and time races and events in 15 states

Timing Services

Now a days, anyone can produce results. It’s what you do with those results that separate you from everyone else. We are THE most experienced running, cycling and triathlon timing company in the region. We have over 18 years of complex multi-sport timing experience and are the premier triathlon, running and data solutions company in the area. This is a 100% business, you either produce results or you don’t and we produce results every time.

MyLaps Bibtag and TriTag System – The BibTag System is the very latest in timing technology. This system combines the race number and the timing tag into a more friendly handling process. This system dramatically reduces the time needed to handle, issue and recover timing chips. The accuracy of results is simply amazing and the system can handle extremely high volumes of start and finish line passes.
Our goal is to provide your event with posted and printed results every few minutes (starting just minutes after the first finisher crosses the finish line.
Participants simply walk up to get a personal printout of their individual results. These are completely customizable and is a great way to make that important last impression to participants.
Our Live Result Print Stations can also print official finisher certificates. This low cost service is very popular with the longer running and triathlon events. This is a great customer service options and is very popular with Half and Full Marathon events.
We are able to set up a dedicated monitor, tablet, or TV to provide your race announcer(s) with live monitoring of the finish line. The announcer will be able to see name, city, state, and division as the athletes cross the finish line.
We can print specific award result sheets that are customized and printed for your awards ceremony. This makes the entire awards process run much smoother. We can provide award results as soon as needed.
We upload results from the race site to our results website every few minutes. This easily searchable platform works great on mobile devices and is completely customizable.

Data Solutions

Are you still using paper for packet pickup? Let us help you add the WOW factor to your event with our custom data solutions for expo’s and packet pickup’s. It’s not about just the race anymore, it’s about the full event experience from the time the participant signs up online to the time they leave the race. We have custom solutions to help take your event to the next level.

GetMeRegistered.com is the perfect option to streamline the registration process and is fully customizable to fit your event needs. We are able to set up and easily manage your registration page completely free!
We can set up computer terminals at the entry to packet pickup / expo area of your event. Pre-registered participants check in and receive a fully customizable registration receipt with all the important packet pickup information.
Dynamic assignment dramatically streamlines the entire packet pickup process. The participants will get the same printed receipt along with their bib number and timing chip in one quick step. This new addition eliminates the need for volunteers to look through bins for the correct packet numbers and saves you time by not stuffing any packets!
We can email the participants registration receipt a few days before packet pickup. Your athletes can simply print out or show them on their phone when they arrive at packet pickup.
We can provide computer laptops at packet pickup. Athletes simply walk up and register themselves as they arrive at packet pickup. This service eliminates paper registrations, gets more accurate data, tracks live accounting, and helps collect proper waiver signatures.
Our team has the ability to oversee and help manage the entire packet pickup process. We can work your existing volunteer staff as we integrate our registration director into the process. Ultramax staff is able to be on-site and manage your entire operation!

We are in the sports management business full-time and we understand exactly what it takes to deliver amazing event productions!

Event Management

Our Team has years of experience related to event logistical and technical management. We are able to assist in as much or as little as you need during the event planning process. Services can be custom tailored to fit the way you need for a simple flat fee. Event management services can cover the full range of event productions, operations, communications, safety and marketing.

  • Comprehensive course management, equipment delivery and course coordinator staffing.
  • Event Sanctioning and City Permitting
  • Race Site Layout and Flow
  • Sponsorship and Volunteer Recruitment
  • Course Design and Traffic Control
  • On-site and comprehensive race weekend staffing & management
  • General Consulting

Full-Service Event Production

Do you have a vision of a new event or looking for a company to handle the planning and race day execution of an established race? Let us take care of the planning and the grunt work so you can focus on the areas that are most important to you. We treat your event like it was one of our own and have years of experience in developing races from the infant stages to executing on race day. The experience, services and equipment we offer our clients are used in the races that we own. This allows us to provide the level of expertise and knowledge you are looking for.

View Our Owned Properties

Shirt Printing

Our printing process allows us to take advantage of fast turn-arounds, print anytime we need it and we can even print on-site. Re-orders are also easy. We are now making our custom printing services available to your company, group, team or event. Our process is extremely flexible and we offer features you simply can’t find with traditional screen printers.

  • Exact quantity orders all the way up until race day if needed to maximize shirt quantity accuracy.
  • FAST 7-10 day turn-around in most cases
  • Very low minimum orders, in some cases only one!
  • No setup, screen or hidden fees
  • No need to store and juggle inventory
  • Repeat orders are faster, small or large
  • We provide all inclusive pricing
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Where We’ve Been

Our Happy Clients