Photo credit: Casey Buckman Photography
You might have noticed some changes….especially those of you who knew us as The Starting Block. You noticed in 2012 – we changed our name on both the event and retail sides to Ultramax Sports. We wanted to make sure our customers who have experienced our world-class events and loved them, also had the opportunity to experience our world-class retail locations and vice versa. We want to assure you that we are the exact same business with the same owners, the same awesome team of awesome associates, and the same philosophy.
Since the beginning, we have stood on a few basic principles, and we continue to stand on those same principles today. First and foremost, why do we do what we do? At the core of our being, you are what inspire us. We love, love, love and are inspired by seeing you accomplish your goals. Whether that is completing a 5k, an ironman or simply being able to walk without pain, we love to help you move.
Second, we believe that there is an athlete in everyone and that you don’t have to be fast or “good” to be considered an athlete. People of all abilities, from a walker to an elite runner, are not only welcomed, but hopefully encouraged at our events and our stores.
We care about you and our communities. Did you know in 2012, we donated almost $30,000 to charity? Did you also know we have started a new program called Active Rewards to make sure that each and every one of you can save money when you shop with us? And, in 2013 we are going one step further with our new Return Policy.
It is our sincere hope that in 2013, you will be inspired by Ultramax Sports to reach beyond what you think you are capable of and that you will share this inspiration with someone else. We have new events, new training groups, and new in store activities. Give something new a try. You are capable of more than you know. Believe in yourself. We do.