Fresh Ideas:

freshFresh Ideas is a dynamic food service management company, with headquarters located in Columbia. Their corporate leadership is available for on-site visitation seven days a week. Their market concentration in Missouri is very focused on Academic Institutions as well as Business and Industry accounts.

Fresh Ideas' extensive staff of talented chefs and expert food service professionals provide the freshest, highest quality, best tasting, full-service food operation in the Midwest. They are committed to making every aspect of your food service healthy and wonderfully satisfying, while meeting your financial objectives and sustainability of our communities and our world.

For more information about Fresh Ideas, please visit their website:

Precision Health Group


Your symptoms are biomechanical. Our solution is human. The Precision Health Group thinks differently and treats differently and is indeed a different kind of results-based chiropractic organization.PHG

To say that the Precision Health Group are chiropractors or back pain & soft tissue specialists or even provide transformative rehabilitation & musculoskeletal care through physical therapy would be to leave out the most important part of the job.

Precision Health Group treats beyond the body. We work toward a common purpose with an unrelenting commitment to return our patients to health with rapid, accurate treatment that reaches what's important to our patients, regardless of what it takes. We relieve the back pain and the joint pain. It is the result and it is the pursuit. WE ARE RELENTLESS.

Ultramax Sports is happy to announce Precision Health Group as the title sponsor of the 2012 Max-O-Mania Ultimate Triathlon Challenge! For more information about what they do and who they are, please visit their website:

About Innsbrook Resort:

Innsbrook is nestled in the forested hills of Warren County on more than 8,000 acres with over 100 lakes. Less than an hour drive west of St. Louis, the development consists of a residential and recreational living community, resort condominiums, conference center, golf course, restaurant, and stables.

Innsbrook was built out of an admiration for the simple, rejuvenating powers of Mother Nature. Her water, her land, her flora and fauna... they are respected here. Centered around this respect is a commitment to family. We hope you enjoy your visit...and perhaps you'll find you don't want to leave!

Ultramax Sports is so thrilled to have such an amazing backdrop to host this world-class multi-sport race. Experience Innsbrook for yourself. Visit their website to learn more about the resort -

The Event Basics:

Event Date: Saturday, June 29, 2013

Start Times: TBA

Event Location: Innsbrook, MO - Innsbrook Resort - 1 Aspen Circle, Innsbrook, Missouri 63390 - Click here for directions.

Event Classification: 5i50 & Sprint Triathlon

Event Distances:
• 5i50 = 1.5K Swim - 40K Bike - 10K Run
• Sprint Triathlon = 500-Yard Swim - 18-Mile Bike - 3-Mile Run

Entry Fees & Registration:

Sign Up!   Sign Up!

5i50 Entry Fees Schedule:
• Early Entry Discount through 1/31/2013 = $85
• Prior to 6/14/2013 = $95
• Through Race Day = $100

Three-Person 5i50 Relay Team = $99

PPKansas 5i50 & St. Louis 5i50 Power Pack (Save $20):
• Prior to 2/1/2013 = $160
• Prior to 5/13/2013 = $175

PPSt. Louis 5i50 & Tinman Power Pack (Save $25!):
• Through 1/31/2013 = $135
• Prior to 5/31/2013 = $155
• Through Tinman Race Day = $165

Sprint Triathlon Entry Fee Schedule:
• Early Entry Discount through 1/31/2013 = $75
• Prior to 6/14/2013 = $85
• Through Race Day = $90

**If you are not a USA Triathlon annual member you will be required to pay the $12 single-event fee. Join USAT to avoid these fees!

*The entry fees listed do not include any credit card or online processing fees.

Registration Options:
Option #1: Register online now! Click the button below to begin:


Option #2: Download and print out the PDF registration form below by clicking on the blue button. Fill it out and either drop it off or mail in with payment to: Ultramax Sports - 2902 Forum Blvd. Suite 101, Columbia, MO 65203 Be sure to complete the waiver before you turn it in!


Option #3: Simply stop by one of the three Ultramax Sports retail stores and sign up. Remember, if you register at one of our retail locations, you will receive Active Rewards! For every $250 you spend at the store, you will receive $30 to use toward anything in the store, including other Ultramax Events. Visit our retail website to learn more information about Active Rewards and to find the Ultramax Sports location closest to you!

Important Ultramax T-Shirt Policy: In order to keep our late fees lower and due to supply levels and printing constraints you must register on or before 6/14 to be guaranteed to receive a shirt at packet pickup. If you register after 6/14 you may not receive a shirt when you pick up your packet.


St. Louis 5i50 Race Highlights:

Just some of the highlights at the 2013 St. Louis 5i50 Triathlon:
• Each participant in the 5i50 and Sprint Triathlons will receive a custom-printed unisex technical shirt. (Please review our t-shirt policy above.)
• Top 15 athletes in each age group and established specialty divisions will qualify for the Hy-Vee 5150 U.S. Championship. Visit for qualifying information from last year. We will update our website with complete qualifying standards once the 5150 website is updated.
• Finisher Gift
• Overall Male & Female Age Division Awards
• Live Chip-Timed Results provided by Ultramax Sports Timing
• Ultramax Sports Personal Race Results Receipts
• Ultramax Sports Merchandise Expo both Friday and Saturday
• Ultramax Event Support
• As always, take some time to enjoy the beautiful and scenic course through the Innsbrook Resort.

2013 5i50 Triathlon Schedule of Events:

Friday, June 28, 2013:
• 2:00PM - 7:00PM: Packet Pickup & New Registration @ Innsbrook Resort
• Time TBA: Open Water Swim Clinic, hosted by Swim Bike Run's Sally Drake

Saturday, June 29, 2013:
Race Day Schedule TBA

**Please note that this schedule is still temporary and subject to change. Please check back periodically for updates. You will receive a pre-race informational email approximately 7-10 days prior to the event. At the same time a link to this information will also be posted on this page.

Wave Schedule:

The wave schedules for the 2013 St. Louis 5i50 and Sprint Triathlon will be posted at least 1-2 weeks prior to the race.


The final decision on whether or not wetsuits will be legal will be made and announced on race morning, potentially on Friday. Remember, USAT rules permits everyone to wear a wetsuit without penalty up to and including a water temperature of 78 degrees. When the water temperature is greater than 78 degrees, but less than 84 degress, age group particpants may wear a suit at their own discretion, but will not be eligible for awards or prizes. For any temperatures greater than 84 degrees, no participants will be allowed to wear a wetsuit.

Effective January 1, 2013, any swimmer wearing a wetsuit with a thickness measured in any part greater than 5 millimeters shall be disqualified.

For a complete list of approved skin suits, visit:

Packet Pickup Information:

Per USAT rules, all athletes are required to pick up their own packet. You WILL NOT be able to pick up another individual's packet. Please come prepared with your photo ID and your USAT membership card (if you are an annual member). There will be no exceptions made for this rule. Packets will be available for pickup on Friday, June 28th from 2:00PM until 7:00PM at the race site at Innsbrook, as well as on Saturday morning from 5:00AM until 6:45AM at the race site. Be prepared for long lines if you choose to pick your pickup up on race day! If you are not a USA Triathlon annual member you will be required to pay the $12 single-event fee. Join USAT to avoid these fees!

Meet Sally Drake:

Ultramax Sports would like to welcome Swim, Bike, Run's very own Sally Drake as the Official Coach of the St. Louis 5150. Take a few minutes to get to know Sally! Visit to learn more about her!
Sally is an elite triathlon coach, owner of Swim Bike Run Triathlon Shop and Training Center, and Regional Manager for TrainingBible Coaching. She enjoys coaching triathletes of all levels, with a passion for helping them achieve or exceed their goals.

Sally also believes in guiding athletes to find balance in training and family life and customizes her clients’ training schedules as needed to find this balance.

Her passion for triathlon began in 2000 and after several years of racing and finding that she could inspire others to join the sport, coaching seemed to fit into her life perfectly. She completed her 13th Ironman triathlon in 2010, has finished several half-ironman triathlons, and loves the camaraderie of the local sprints and Olympic distance races.

Parking and Spectators:

Parking Information: Come back for more information about parking solutions. With the growth of the event, we anticipate parking to be more of a challenge this year. However, we are developing a plan to accommodate for the growth.

Spectator Information: Please plan to watch the event from the race site. Any additional traffic on the course only adds to your inconvenience and could compromise your safety, as well as the athletes' safety.

Course Nutrition:


Aid Stations: There will be no aid stations on the bike course. Please make sure to have a water and/or sports drink bottle with you on your bike so that you can stay hydrated. There will be several aid stations on the run course, located every 1-1.5 miles. It will be stocked with water, HEED sports drink, and Hammer Gels.

Race Categories and Awards:

Race Categories:
Male & Female Age Group Division: 5-Year Increments (14 & Under, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-64, 65-69, 70-74 and 75-79, and 80 & Over)
• Clydesdale 39 & Under (Males 200+ lbs.)
• Clydesdale 40 & Over (Males 200+ lbs.)
• Athena 39 & Under (Females 150+ lbs.)
• Athena 40 & Over (Females 150+ lbs.)
*Specific Race Director permission is required for all entrants under 15 years old.
• 5i50 Relay Team Division

Award Information:
• Awards will be presented to the Top Overall Male & Female Champions
• Awards to the Top Three in each age group
• Awards will be presented to the Top Three Relay Teams.
• You must be present at the awards ceremony to receive your award. We will not be able to mail awards in 2013!

Bike Support:

Coming Soon

Event Timing Information:

Please follow these simple instructions carefully to ensure you are timed properly:
• Transponders are non-transferable! Be careful not to switch your timing chip with other participants.
• The timing chip must be worn on your ankle at all times or you will not be scored in the event. If you wear it on your wrist, on your bike, in your pocket, etc., you will not be scored.
• Your timing chip will be removed by volunteers once you have crossed the finish line. Be sure your chip is turned in at that time or at some point before you leave the race. Failure to return a chip will result in a $125 replacement fee charge.
• If you find you still have your timing chip after the race, please put it in a padded envelope and mail to:

US Sports Logo
Ultramax Sports Productions

2902 Forum Blvd. Suite 101
Columbia, MO 65203

A Special Timing Note for Teams: Teams will transfer their timing chip in the transition area. The last member of the team should wear the race number on the run leg. We recommend using a race belt for easy transfer. The timing chip must be worn on the ankle of each team member at all times while racing.

2013 Policies and Refunds:

Refund Policy: 50% of your entry fee will be refunded up until 30 days from race date. Refunds are not available for any reason, other than active military service, less than 30 days prior to an event. Event entries are transferable between persons, Event entries ARE NOT transferable between events or years. We are sorry but we will not be able to make exceptions will to this policy. By registering for this event you agree to these refund terms. To request a refund or transfer to another person simply fill out and submit a form on our Contact Us Page.

Weather Policy: In the event of inclement weather, the event will be postponed as long as possible in hopes the inclement weather will pass. If the event is cancelled a 25% credit for next year will be issued for all registered and paid in full participants in the 2013 event. No refunds or transfers will be issued if the event is cancelled due to inclement weather.

2013 Ultramax Championship Series:

The Ultramax Championship Series launched in 2004 and starts over with each new season. The series is a competition comprised of Ultramax owned races and a select few of Missouri's best events. Participants are awarded points at each Ultramax Series Race based on their individual finish time versus the overall amateur's finish time. Must like the USAT rankings, events in the series have a multiplier based on the specific event. You must be a USAT annual member before the first event of the series in order to be eligible to compete. See the Series page for complete scoring information!

Event Sanction - USA Triathlon

The 2013 St. Louis 5i50 Triathlon is sanctioned with USA Triathlon. USA Triathlon competition rules will apply. The complete list of rules can be found at Each participant will need to either be an Annual USAT Member ($45) or purchase a single-event membership ($12) prior to the race. You may do so online or at the race site.

Interested in Volunteering?

We have positions of all kinds where volunteers can see the start, portions of the race and even the finish. Nearly 100% of all unsolicited racer comments include praise for our volunteers; this is truly what makes these events possible. The racers really appreciate your time because they know and realize they could not pursue this sport without volunteers. If you are interested in volunteering, please take a second to fill out our Volunteer Inquiry Form.